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The Three R’s of Relationship Marketing

After spending nearly 10 years in the hospitality world working as a server, manager and owner, I have encountered my fair share of food sent back, customer complaints and negative online reviews.  On the other hand, I have received...

Multi-Channel Marketing for Dealerships

Today’s buyer journey is more complex than ever before. What used to be a fairly linear consumer purchase path is now a world full of multiple touch points. Think of today’s consumer journey as taking a trip from Maine...

3 Ways Content Marketing Can Help You Sell More Cars

Dealerships that don’t have a well thought out content marketing strategy for their digital initiatives are shooting themselves in the foot. Effective content marketing programs can do everything from bringing in new customers to encouraging existing customers to spend...