Video Pre-Roll Advertising for your Dealership

You know those annoying videos that pop up when you’re trying to watch someone fall down on YouTube? That’s what pre-roll is. If you’re unfamiliar with this concept, its advertising on the 2nd largest search engine on the internet, YouTube. Does it convert as well as regular PPC? Nope. Is it worth it at all? Yep. Let me explain…

Its similar to TV spots. If people are interested (which we heavily target these people) then they watch the video. The good thing is with pre-roll, is you only pay if they watch it. These views cost about $.10 – $.30. So you’re basically paying for an in market customer to view your brand, your current specials, and know about your dealership, for about the same price as a gumball.

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